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Spread the word: how to help the world find your business on social media

Images courtesy: Corbis Images

Don’t we love Facebooking and Tweeting and all the other random things we do on social media! Brands love it too! And we love it when companies provide great social content that we can relate to, learn from, simply have fun with or even use to win a prize or two!

For the average user, social media is more about fun, catching up and games; for companies, however, a lot of thought, effort and strategy is put into making sure their presence on social networking sites is ‘just right’ and that the look and feel of their content lends to brand-building. Which is probably why the average user is not too focused on his/her ‘friends’ count while brands almost define their social media presence by the number of fans/likes/followers they have!

Stop and think, though, before pouring tons of money into apps that promise to deliver fans and followers aplenty. Do you really need those numbers that mean absolutely nothing to your bottomline or customer engagement or any of your other corporate goals? Do you even need fans you can literally buy, fans who have absolutely no connect with your brand? Why is it so important that a Facebook Page of say, a boutique, simply must have 10,000+ followers, if they are followers who are highly unlikely to set a foot in the store, forget buying something out there? Unless your social media strategy starts and ends with showing off, there’s no point in simply amassing a lot of followers who have absolutely no clue about your brand or are not interested in getting to know the brand at all.

No, this is not an argument defending the slow-paced growth of fan count on social media sites; on the contrary, do grow your “authentic” fans and followers, which in turn helps you connect easily to your clients, grow your business and do a whole lot more. But do understand that follower count will not pick up from 100 to 10,000 in a month or so! Businesses often do not realise that like any other medium (perhaps, more than any other medium), you need to do the giving first before you can hope to receive. 

And if you are already putting great content out there, here are some tips using your ‘real world’ presence that will help you popularise your brand’s social presence:
  • Email all clients and associates welcoming them to be a part of your community on FB, YouTube, blog, etc.
  • Add FB, Blogger, YouTube logos and links to email signatures and the company website.
  • Put social media logos along with page links in all written communiques (letterheads, brochures, press releases, print newsletters) and ads.
  • You can also display the social networking logos and page URLs in posters (with a message like: ‘Come, join us!’) in prominent areas in your office, common areas in your building (lifts, for instance) and also in eye-catching spots in your business and on your products as well.
Need more help with popularising your brand on social media? Feel free to dial us at +91-92872 17277 for a consultation or drop a line at

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Lit candle,cupcake for first birthday celebration

Whoa… it’s nearly a year!

Nearly there, nearly there, I think to myself as I sit before the laptop; and that applies both to the increased frequency of blogging I am charting out for our official account as well as the upcoming FIRST birthday of our start-up. See, I am already beaming as I write this!

Image courtesy: Corbis Images

Thinking of all the ways in which we are to mark the anniversary, which is, of course, a major milestone for us in more ways than one. DropCap Media has evolved in so many ways, from our fledgling–sometimes sure, sometimes quavering but never faltering–steps we took in April 2010. Wow! So much seems to have changed in a year, from the time I sat in my living room on a Sunday afternoon mulling on names that ranged from exciting-but-irrelevant to plain uninspired. A few months after the launch, DropCap went from being a proprietorship to a partnership with Sreedevi, and there’s been no looking back since.

We have gone from strength to strength, learning from our mistakes and mis-steps, doing things we have never done before (like marketing, presentations, accounting, and so much more) and getting better at the stuff we were good at. We are happy to have our clients keep coming back to us, and all those who have stood by us even when we were starting out need special mention here.

As a lot of our work is focused on an industry that is changing by the day–social media–we have had to be on our toes to keep ourselves updated and to keep innovating. Glad to say that after months of app-related heartbreak, we have been able to tie up with excellent third-party vendors for technical support.  So watch out for some exciting features on our clients’ FB, YouTube and other social media spaces!

I know it’s gonna sound Oscar-ish, or even worse Miss World-ish, but I just have to thank all the people who have given us unstinting support from the word ‘go’. Our families, of course, will find a mention when we do our respective personal blogs; the curious can find my personal world here and Sree’s here. This is for the rest of the gang out there, including our two team-mates Vidya and Anuroop (for laughing with us, hearing our rants, for doing everything that needs doing, and of course, for being there), our team of fabulous writers (hats off to each one of you for pitching in with your best every time, on time), our design partners (especially Anoop, who takes time off for from his lovely caricature works for us), my mentor Jacob who torments us with mock threats of acquisition and of course, Sree reminds me, a special mention for all the coffee shops in and around Panampilly Nagar–our preferred venues for client meets, discussions (of the intellectual kind and otherwise too), and some much-needed venting. 

Phew! That was some list, and I can still add to it, but I am not going to! Leaving you with some good news: DropCap Media is moving to a bigger, better space in April; in fact, we will be celebrating our anniversary there (putting all my faith in the carpenters working there as I write this).

Do you have any ideas as to how we should mark our first birthday? Do leave a comment here, or mail us at

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