Social media ROI: Quantifying the near-intangible

Came across a very interesting blog post on catching the ‘ROI leprechaun': return on investment needs to be evaluated correctly in social media. It is easy to be carried away by the hype over peripherals; what companies need to look at is whether they are getting genuine value for their efforts. It is a matter a quality over quantity, as the post points out: count your ‘valid followers’ who engage with you on social media rather than the entire lot of followers.

More tips here: Smartblogs

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