India is poised at the tip of a digital revolution, and leading the charge is social media. The number of people going online to search, review, browse or simply Facebook, has been quietly and steadily on the upswing: A comScore report for March 2013 says that 73.9 million Indians went online via a computer at home or at work; the figure was 56.3 million for March 2012. And that doesn’t count the thousands who check into the World Wide Web via their trusty mobile devices. Indian Internet users numbered 205 million in 2013, and industry observers expect it to hit 350 million by 2015. A lot of these users search for brand and product related information online. More than ever before, people are engaging with the brands they love (and occasionally, hate) online. Social media makes for an open forum where people can reach out to brands and hope to be heard.
While India is now officially Facebook’s second biggest market, poised to overtake the US by end-2014 to become the largest market, there is another quiet-yet-steady revolution brewing in Indian Internet-land. Blogging has found a large audience in India, and blogs are the new ‘reader’s digest’ for those who want news and views at their fingertips. The data for March 2013 showed that blogs added 11.6 million new users in a year! So why aren’t more companies out there, blogging and letting the world know their point of view, the story of their brand, updates about new products and more?
If you thought ‘do people really spend time reading such stuff on the Internet?’, do know it is most often ‘the first place’ people turn to for information, for entertainment, for news and for just about anything. Companies and brands can increase their visibility, build brand image and reputation, create a trust factor and even drive sales via blogging. If your company does not have qualified people on board to write the right kind of stuff for your blogs or you are looking for expert help for high-quality or keyword blogging, you can always seek help from an agency that provides focused content solutions. An experienced blogger can help you find your brand’s voice and will be an asset in your digital brand-building exercise.
If you aren’t blogging yet, what is holding you back? And those who have tried blogging, what are the benefits you have derived and the challenges you face? We would love to hear from you, so do leave a comment.