Aren’t you blogging yet?

India is poised at the tip of a digital revolution, and leading the charge is social media. The number of people going online to search, review, browse or simply Facebook, has been quietly and steadily on the upswing: A comScore report for March 2013 says that 73.9 million Indians went online via a computer at home or at work; the figure was 56.3 million for March 2012. And that doesn’t count the thousands who check into the World Wide Web via their trusty mobile devices. Indian Internet users numbered 205 million in 2013, and industry observers expect it to hit 350 million by 2015. A lot of these users search for brand and product related information online. More than ever before, people are engaging with the brands they love (and occasionally, hate) online. Social media makes for an open forum where people can reach out to brands and hope to be heard.

While India is now officially Facebook’s second biggest market, poised to overtake the US by end-2014 to become the largest market, there is another quiet-yet-steady revolution brewing in Indian Internet-land. Blogging has found a large audience in India, and blogs are the new ‘reader’s digest’ for those who want news and views at their fingertips.  The data for March 2013 showed that blogs added 11.6 million new users in a year! So why aren’t more companies out there, blogging and letting the world know their point of view, the story of their brand, updates about new products and more?

If you thought ‘do people really spend time reading such stuff on the Internet?’, do know it is most often ‘the first place’ people turn to for information, for entertainment, for news and for just about anything. Companies and brands can increase their visibility, build brand image and reputation, create a trust factor and even drive sales via blogging. If your company does not have qualified people on board to write the right kind of stuff for your blogs or you are looking for expert help for high-quality or keyword blogging, you can always seek help from an agency that provides focused content solutions. An experienced blogger can help you find your brand’s voice and will be an asset in your digital brand-building exercise.

If you aren’t blogging yet, what is holding you back? And those who have tried blogging, what are the benefits you have derived and the challenges you face? We would love to hear from you, so do leave a comment.

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A laptop computer with many speech bubbles containing different symbols

The ice-breaker post

The cardinal blogging sin: going months between posts! If you are a friend or an acquaintance, I am probably harping on this theme all the while. And if you are in DropCap Media’s client circle, you know by now how meticulously we plan our blogging charts to ensure that blog posts are written, reviewed and updated right on time, every time.

Now, if there’s one place where we have sinned by omission (forgive the pun), it’s in our own blog. ‘Tardy’ shouldn’t have featured in our dictionary and since we don’t like the word we are banning it! Here’s to an all-improved avatar of our blog… three cheers to that!
And what makes me so sure that this time, we are going to be on track? Well, simply put, we are going to utilise our resources. Hey, we are a bunch of writers out here; we definitely can spend some time blogging for ourselves, right? More importantly, we are bringing discipline into the picture: yes, we are going to put our highly-revered blogging charts and trackers into action for our own blog, too. Yes, I know, the simplest ideas are always the best!
Of course, our team has had a re-jig and we now have a great mix of talent on board, which means better blog posts for your reading pleasure.
And before, I sign off, let me give you a lead to two bits of news that has been creating a veritable buzz in the online world: Twitter’s likely new photo-sharing feature and Gmail’s people widget. What’s your take on these?

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Is it inspiration, or plain scheduling?

Inspiration, or the lack of it, can kill productivity, especially when it comes to blogging. Professional writer and ProBlogger Content Manager Georgina Laidlaw puts it quite succinctly in a blog post, aptly titled Forget ‘Content Production’, Think ‘Idea Exploration’.
Yes, it is difficult to produce creative content, especially in a scheduled manner. However, we at DropCap Media, suffer from a malaise of a different kind altogether! We are so caught up with ideating and creating content for our clients’ blogs and social media profiles that very often, our own blog remains untouched for weeks on end. And sadly, this applies to both our personal as well as our professional blogs. Our Chief Editor, Sreedevi, who blogs at Flavours of Life, has the knack of giving life to the mundane; even everyday happenings are elevated to the extraordinary when she writes about it. I’m sure her followers must be missing her charming, cheeky, funny-sweet posts!

Perhaps the answer is to assign each of our team members with putting up posts on particular days… but it worries me whether that will take the fun out of blogging. And that’s not the way we work at DropCap at all! Have any ideas? Do share…

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