As an ardent believer in the powers of social media, I have always upheld its importance as a novel tool for businesses in marketing, branding, customer relations and lead generation. Time and again, in my interaction with clients and peers, I have been asked to validate my stand. Here are the major queries I get and their answers, in a lighter vein:
|Pic courtesy: americanhell.com|
Q. Does my company/non-profit/brand need a social media presence?
A. Is your company/non-profit/brand relevant to others? [The client’s answer is often ‘Of course’ in an ‘Are you crazy?’ kind-of tone.] Then of course, you need a social media presence.
Q. So shall we just jump right in?
A. Hold it! Get your top management to sit down and discuss your social media goals, just as you would for any other major decision you may make. Once you have your goals in place, draw up a social media strategy. Get expert assistance if needed.
Q. Facebooking and Tweeting are simple! Why do I need a dedicated person/consultant for the job?
A. Because half-hearted attempts show up easily on social media. You don’t want the wrong kind of ‘viral’ effect, right? You are dealing with actual people–customers, influencers, critics, competition–on social media; and you need time, effort, consistency and clarity to build up a social media presence that suits your corporate profile/brand. It’s not enough that you care about your brand/product/clients/channel partner, you need to show that you care.
Q. OK, so what else do I need to know?
A. In addition to establishing your brand on social media, you need to track social media metrics. This involves both the engagements that have taken place on your sites/pages (like your FB page, blog, etc) as well as what people are talking about you elsewhere, away from your official pages. Is the predominant sentiment positive/negative? How is your brand being perceived? You can use premium tools from Radian6, ScoutLabs, etc for this or your social media consultant can track it for a fee.
Q. We are an old-fashioned company, operating on traditional values. Will a Facebook presence dilute/trivialise our essence? Will we have to develop a more youthful image to fit in?
A.Your customers and channel partners love you for who you are; you do not need a makeover in order to fit into the social media sphere. You may need to engage younger clients with specific content/activity geared to their likings, of course but that does not necessarily translate into rehashing your corporate identity. Look at social media as a place where people can connect to the soul of your business and you, in turn, get your message across in a more direct, interactive and consummate manner than ever before.
Want to know more? Mail me at firstname.lastname@example.org.
This surely is exciting news from the Twitter fold. Twitter’s media blog reveals that it is launching a great new feature by which you can embed tweet-quotes into blog posts. Earlier, journalists and bloggers worked around this issue by copy-pasting or taking a screenshot of the relevant tweet. Like this, for instance.
RT @krupali: The most important single ingredient in the formula for success is knowing how to get along with people.-Theodore Roosevelt33 minutes ago via TweetDeck
(This is copy-pasted from Twitter while the one below is an example of a screenshot.)
With Twitter’s new feature, which it promises is very simple, tweets can easily be integrated into blog posts and online articles. Great news for journalists! Even better for corporate houses who use social media to connect with their customers. The possibilities are endless for building entire blog posts around your crisp 140-character tweets or embedding catchy tweet-quotes on any other online platform.
Eagerly awaiting the launch announcement! DropCap gives Twitter the thumbs-up for always being relevant to users and for innovating user-friendly features.