“What is social media?” It is a question we often come across from friends, associates and mostly, prospective clients. The minute we mention names like Facebook and Twitter, most faces light up in recognition. However, even then, a majority of people do not understand what our scope of work is, or in the case of potential clients, they wonder how a page on Facebook or an account on Twitter can help their business.
We don’t blame them since the media (print and electronic, that is) has just about started talking about social media and the impact it has been making. For most people (read businesses), an account on Facebook is for youngsters who have nothing better to do. Having been in this business for over a year, and having made a difference to our clients’ businesses, it’s time we delved into the ‘whats’, ‘whys’ and ‘hows’ of social media, once again. (No, we don’t get tired of doing this!)
Let’s start with something simple. Traditional businesses believe in keeping things under wraps. They like it quiet, and they love keeping ‘secrets’. But the ‘secret’ ingredient of Gen Y marketing is to SHARE. Share information, knowledge, news, tips, whatever there is to share and that will bring you one step closer to your client. Getting under the skin of your brand is just not enough. Look beyond selling; think bonding. And the best way to bond with your client is to get on to the same platform as him—reach him via social media. The mantra is to ‘Become Accessible!’ Clients love brands which are accessible.
According to the leading business daily, The Economic Times, Indian consumers use social media to convey grievances.
So if you are not on the network, how do you address these grievances? The complaints will largely remain unattended, and you will soon find your business going out to other companies (which are most likely to be social media savvy)!
It is high time businesses took social media seriously. Your online presence does not begin and end with a website. If you are a small business, how do you let people know you exist? If you are a large one, how do you convey that you are within reach? Start networking!
However, social media is not just about getting a page ready and inviting people to become fans or followers. Social media is 24/7. You have to be active round the clock and constantly stay in touch with your fan base. Answer questions, give people titbits to chew on, keep interactions alive, bond with your “fans”—do anything to stay top-of-the-mind. Clichéd but true; THINK OUT OF THE BOX!
We will leave you with this interesting video on the revolution called Social Media.
Tell us what you think! Meanwhile, keep checking this space, because there is a lot more gyaan on Social Media coming up right here!